Deciding to hire a China digital marketing agency in London is easy. The difficult part is deciding which agency to hire. And you shouldn’t take it too lightly or you will end up losing significant time and money.
So, here are a few tips on selecting the right agency that will simplify your decision-making process and make the most out of your chosen one.
Determine Your Requirements
This is the first step. Before you start looking, determine what you require.
For example, an agency specializing in conversion rate optimization (CRO) will have a completely different skill set than an SEO agency.
And if you are looking for a full-service China digital marketing agency in London, then you may not get what you want from one that specializes in one particular digital channel.
So, ask yourself.
Are you looking for an agency for your email marketing initiatives? Or are you looking for a digital marketing agency to boost your SEO? Or everything involved in your marketing plan?
As soon as you identify what you need, it will be easier for you to focus on an agency that fits your needs.
Evaluate the Results They Are Promising
There are many digital agencies out there that could help you but sadly, many are unreliable. They would promise you incredible results but won’t live up to their word.
If a China digital marketing agency in London claims to provide you results that no other agencies can, ask them to prove it first. Ask them for the strategy that will make them different from other agencies. Also, ask what makes them unique at solving your challenges.
Stay away from an agency that guarantees you bottom-of-the-funnel results. The right agency would never promise to amplify your BOFU results. Because there are many moving parts that could affect the results.
Also, if you are in a competitive industry, do not expect to get quick results. The more competitive your domain is, the more time it will take you to witness any change in your bottom line. So, needless to say, it’s a red flag if an agency making tall promises.
Look at Their Own Website
A China digital marketing agency in London might promise you stellar marketing campaigns, but if they don’t follow on their own what they offer, that’s a massive red flag.
For example, a digital agency might promise you to rank your website on the top of SERPs within two months. But before believing their word, first look for if the agency’s website or blog content ranks on the first page of SERPs.
Stay away if they don’t rank higher. If they cannot rank their own site and content, you can not expect them to do wonders for you.
We understand that you may not have ample time to look into these parts of an agency yourself. So ask the digital agency directly to answer any questions you have.
If you find them hesitating or unable to prove with data or examples, that’s a warning sign that they might not be the right fit for your needs.
Ask for Case Studies
Whether it’s boosting your ranking on SERPs, creating a new website, revamping your website design, or a full digital content strategy, ask to see the case studies.
Marketing case studies should include the numbers. Ask or look for the followings:
● How was the return on investment (ROI)?
● What returns were achieved?
● What was the growth in visitors?
● What positions in SERPs were achieved?
● What was the increase in leads, sales, and repeat business?
Answers to these questions would help you identify if the China digital marketing agency in London is worth hiring.
Values and Company Culture
Revisit your company’s core values and culture first before hiring an agency. Because this is important that you work with an agency that values the same things and operates in a similar environment. This would help you ensure that the agency’s team members mesh well with your team.
Check for the phrases and words the China digital marketing agency in London uses to narrate their service offerings. If they align with your core values and the results you expect to see, go ahead.
So, do you have any questions?