Chinese market is lucrative but completely different from the western market and hard to penetrate. Almost all the popular global digital platforms and search engines such as Google, Facebook, WhatsApp, and Twitter are banned in China.
So you need to know what works there and what does not to ensure all your efforts and money do not go in vain. And a China digital marketing agency in London will become a real asset here.
The right Chinese digital marketing company has people with native language skills, rich experience in marketing on Chinese social media networks, and comprehensive knowledge of China’s unique audiences.
They can improve results, save you significant time and make sure you get maximum return on your investment.
Let’s learn in detail about how such an agency can help and why should you care.
Native Language Speakers
This is the primary benefit for your business if you are unlikely to have a fully-resourced in-house team of Mandarin-speaking digital marketing specialists at your disposal.
The right China digital marketing agency in London comes with marketing experts who are well-versed in Mandarin as well as in other prominent Chinese languages such as Cantonese, Shanghainese, and Fuzhou.
This is necessary because most Chinese online marketing channels are delivered entirely only in Chinese whether it’s administrative setup or ongoing reporting. And if you are unable to communicate your message effectively in their language, you will fail to make a mark in the Chinese market.
In-depth Knowledge of the Processes
Google is blocked in China, so you cannot run Google Ads there.
Instead, Baidu is the major search engine in China which holds the maximum market share. And Baidu PPC is a great way to drive traffic, generate brand awareness, or increase conversions.
But setting up a Baidu PPC account is not easy. It could take weeks or even months to have your account up and running.
Being a western business, you need to send a series of legal documents for evidence and the administrative processes involved are complex and tedious.
But you do not need to worry about these when you partner with a China digital marketing agency in London. They have experienced team members working day in and out on sorting out these complex processes. They can make sure the processes flow seamlessly without unnecessary delays.
Comprehensive Chinese Digital Marketing Knowledge
From Chinese website design to content localisation services, and from Chinese social media and KOL relationships to Baidu PPC and SEO, an experienced China digital marketing agency in London, offers immediate access to knowledge and skillsets you require to succeed in the Chinese market.
They have digital marketing specialists in every necessary field, and the contacts required to reach the right Key Opinion Leaders (KOL) and other key digital marketing service providers, fast and effectively.
Broad Range of Services
The Chinese digital marketing landscape is evolving rapidly. You might know about Weibo and WeChat but do you know enough about how to market on Xiaohongshu (Little Red Book) or Douyin (TikTok)?
A good China digital marketing agency in London will keep you abreast of changing trends and inform where your target audience or consumers can be found online.
In a market as fast-moving, transformative, and free-flowing as China, it pays to have a digital marketing agency that knows where your target audience will be, and when and how you can engage with them.
Flexible Resource
A great China digital marketing agency in London will have a team of specialists that cover all digital disciplines. This provides you the chance to ramp up your digital marketing resource on a flexible basis when needed.
For example, to launch a new Chinese digital marketing campaign, where a team of native speakers is needed to manage social engagement accounts, manage customer feedback, and chat online.
A good digital marketing agency will have an experienced and skilled team who are able and willing to work with in-house resources as required, to unlock greater ROI and marketing initiatives.
Long story short, you need to partner with a China digital marketing agency in London to initiate or boost your marketing efforts in China.
So do you have any questions? Please feel free to leave your comments below.